What Does a Brand Design Firm Do?

A brand design firm focuses on developing and designing your company’s visual identity to align with your business’s values and goals. They work with you to understand your niche and who your ideal clients are. They will then create a brand architecture that includes your brand’s messaging, photography, hierarchy, colors, fonts, and more to make sure that your visual identity is consistent and represents your brand well.

The value of good branding design is intangible, but it has a major impact on how your company is perceived. When your company has a professionally designed image, customers feel closer to you and are more likely to value you for the products or services that you offer. A brand’s visual design is often the first impression that potential customers have, so it’s important to ensure that your company’s branding is always on point.

Some marketing agencies have designers on staff to help fine-tune or tweak visual assets for marketing, but this isn’t the same as a full-service brand design agency. These companies typically focus on creatives and collateral like ads, email newsletters, and website banners, but don’t offer the foundational branding design work that a true brand design agency offers.

A branding and design agency should have a project management system that makes it easy for clients to submit design brief information and for internal designers to review. Ziflow allows clients to add comments and feedback to design proofs and tracks approval decisions, making it easier for everyone to keep track of the status of each design feature. brand design firm